Issue 6, 2012

The article presents the structure of the system of co-activity and the specific co-actors involved in the overall result achieved by an organization. Overall responsibility and co-active environment are also reviewed. The basic conclusion drawn is that our present success or failure is largely determined in our past. Our behaviour at present, therefore, underlies our future past.

JEL: А12; А13

The article highlights the basic theoretical principles for firm financing with trade credit and the results of empirical research by the method of multiple regression analysis of factors, influencing the level of trade indebtedness of Bulgarian non-financial enterprises. Models are constructed that have been tested for two consecutive years, separately for SME and for big enterprises that allow incorporation in the analysis of the distinctions between them, including the access to institutional financing, the quality of management etc. Some of the main conclusions of the investigation are that trade credit is a substitute for institutional financing and that firms take trade credits from other firms to finance their own trade receivables and to hedge the risk. Together with the risky management of the financial structure of SME this is a prerequisite for generation of chains of arrears. Possibilities for reduction of the interfirm indebtedness and regulation of its size in the future are also formulated.

JEL: G30; G32; G39

The article studies an alternative model of thinking, relevant to the main trend of the general economic theory. It is elaborated in details in economics. The author defends his thesis, that another approach is required, the so-called "Organic Entity Approach", consisting of: 1) a philosophic standpoint, based on the triunity of nature, man and society, considered as totals with a systematic – dialectical approach to the triunity; 2) pluralism in the methodology.

JEL: A10; A12; A13; B40

The study discusses issues related to the emergence and development of marketing, the stages, approaches and paradigms used for marketing activities in the U.S. and Europe. Particular attention is paid to some new marketing theories, developed in European countries as alternatives to marketing-management.

JEL: M31; M38

The Economic Research Institute at the Bulgarian Academy of Sciences (BAS) organized an international conference entitled “The Post-Crisis Economic Development of the European Union and Bulgaria (held in Sofia between 18th and 19th October 2012). The conference was attended by scholars and experts from Hungary, Albania, and FYR of Macedonia, as well as by a large number of colleagues from over 30 universities, higher schools, and institutes from Bulgaria, from ministries, scientific and manufacturing organizations, from companies, from the media, etc.